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1. Introduction to Entrepreneurship

Entrepreneurship has become increasingly important for businesses of all sizes around the world. The field of entrepreneurship opens new opportunities and possibilities for the businesses to create values for themselves and for the society at large. In today’s globalised world, markets have offered not only a fertile ground for entrepreneurs to capitalise the markets, but it has also permitted entrepreneurs to offer values to their respective stakeholders as well. However, despite its popularity, studies suggest that the scope of entrepreneurship remains unknown, and therefore the prospects of entrepreneurial activities remains not fully realised. This chapter highlights some aspects concerning the concept of entrepreneur, entrepreneurship, entrepreneurial process and finally the entrepreneurship opportunities and challenges.

1. Introduction to Entrepreneurship
Type: Theory
Questions: 5
Attempts allowed: Unlimited
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