Lesson 8 - A Marketing Plan

This last part of the course will give each team the opportunity to present to class the result of their work. You will be asked to gather in groups and prepare your Marketing Plan. Work should be based on class materials, but other relevant sources of information are also welcome.

The aim of the project was to be able to communicate effectively in English within a business environment. The presentation of the Marketing Plan will test your skills on entrepreneurship, more specifically on management and economics applied to marketing. Your ability to create something new, to analyse the chances it will have to succeed, to surpass obstacles and to persuade the market – the audience in front of you – will make you move out from your ‘bubble’, an essential skill to promote employability.

It is widely accepted that English is the language of business, and that is even more accurate in the marketing field, where the majority of terms are used in that language. The fact that this course conveys basic knowledge in many topics in English provides you with a wide range of helpful terminology to be applied in all business areas. Furthermore, content on written and oral competences will enrich your knowledge on how to address business partners and on how to maintain a business relationship.

The teams will then conjugate their entrepreneurial skills with linguistic skills in this final presentation to class.