Lesson 4 - Corporate culture

This topic introduces the business platform for your Marketing Plan. The culture of a company or corporation describes and governs the way it thinks and acts. This mission statement can be a written document but also a common feeling among all people involved in the project.

Here you will get acquainted with specific vocabulary related to companies: how they are created, what is involved in a business cycle, types of companies, departments and positions, markets and competitors.

After explanation and conveyance of terminology, you will be asked to practice by paying attention to expressions, completing sentences and underlining words. Your team will dig deeper into your company’s business and brainstorm ideas for the Marketing Plan.