In the present “Learning Material” we explore the link between festivals as creative industries, and more specifically local products festivals as generators of positive externalities, and creative tourism development. Festivals are increasingly considered to be a cost effective way to boost local economies and local entrepreneurship and have thus become a subject of interest at academic and public policy level in post-modern societies. In this study material we provide an introduction and overview of the background literature on creative industries, creative tourism and local products festivals as creative tourism development stimulants.
