1. Social communication - concept, types and principles

1.1. Social communication - concept

Proper and effective communication plays a very crucial role in interpersonal contacts. It is particularly important in the collaboration between members of a work team, when the quality and the way of exchanging information/messages determines the whole work, the effective realisation of the objectives and the achievement of success. The very word “communication” refers to the exchange of information between two parties or among more people, in which one party is the sender of the message and the other is the receiver. Sending and receiving the message in an understandable way is one of the key issues.

communication is an important life skill that enables us to better understand and connect with the people around us.

Good communication is an essential tool in achieving productivity and maintaining strong working relationships at all levels of an organisation. (http://www.michaelpage.co.uk/employer-centre/development-and-retention-a... 2016)

Communication can be defined in various ways, within highlight of three aspects of communication:

• communication equals transmission and reception – transmitting opinions, information or tips between two parties or among more people or groups, which has an impact on the reactions of the other party, that is on the feedback.
• communication equals exerting influence – the impact exerted on the receivers of the given information through using proper symbols or signs,
• communication equals connecting – by means of using proper symbols and language, a team, super-individual bond is created among people.
• Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with others about their job task. Similarly leaders as managers must communicate effectively with their subordinates so as to achieve the team goals. Controlling is not possible without written and oral communication.
• Managers devote a great part of their time in communication. They generally devote approximately 6 hours per day in communicating. They spend great time on face to face or telephonic communication with their superiors, subordinates, colleagues, customers or suppliers. Managers also use Written Communication in form of letters, reports or memos wherever oral communication is not feasible.