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Module 8 - Social communication

Problem solving

Learning outcomes

After studying this topic, the participant will be able to recognize types and principles of social communication as an important part of communication process.

Participants will be able to enumerate the main assumptions flowing from social communication theories and concepts. They will be able to characterize mediation and the role of public relation in social communication.

Module objectives and aims

Familiarize students with social communication and communication process.

Module list of content

  1. Social communication - concept, types and principles
  2. Social communication - theories
  3. The role of public relations in social communication
  4. The role of mediation in social communication

Key competences covered


communication, social, organization, verbal, nonverbal, mediation, negotiations, public relations.



  1. D. McQuail, S. Windahl (1993), Communication Models for the Study of Mass Communication, Longman, London.
  2. K. Fiedler (2007), Social communication, Psychology Press, New York.
  3. Deborah A. Hwa-Froelich (2015), Social communication. Development and disorders, Psychology Press, New York.
  4. J. Cornelisse (2011), Corporate Communication. A guide to theory and practice, SAGE Publications, London.

Further reading

  1. J. Koprowska (2010), Communication and interpersonal skills in social work, Learning Matters, Exeter.
  2. G. Philipsen (1992), Speaking Culturally. Exploration in social communication, State University of New York Press, Albany.
  3. Henrik P. Bang (2003), Governance as social and political communication, Manchester University Press, Manchester.