Entrepreneurship offers several opportunities for businesses to exploit several markets, including emerging markets. Ramachandran & Gokila (2012) suggested that there are some important areas for an entrepreneur to understand whilst looking for opportunities in global markets. Firstly, entrepreneurs can seek information to understand the balance of trade relationships between the exports in potential markets and the handling imports. Secondly, entrepreneurs can conduct extensive research to understand the political aspects of the global economy to seek other outlines for strategic and operational aspects concerning barriers to enter a market. Thirdly, entrepreneurs can understand the developments of any domestic market of a country and comprehend how nations protect their industry by establishing tariffs, quotas, boycotts and barriers (non-tariff, monetary and market).
In the present market conditions, the opportunities for entrepreneurs to enter foreign markets are not as challenging as they were few decades ago. These days, the globalised markets offer new landscapes for seeking alternative approaches for utilising competitive advantages in international markets. Some of those opportunities are; (a) expansion of entrepreneurial activities through the advent of the internet and the explosion of e-commerce on a global scale, (b) integration in social and political fabrics in several emerging economies, (c) improvement in economic situations in middle income house-holds in several economies, (d) increase in cross-border engagements and market entry mechanisms such as strategic alliances, subsidiaries, joint ventures etc., (e) evolving trends in channel structures among the developed world, (f) increased engagements in global markets concerning social responsibility and ethics. Therefore, it is very crucial for the entrepreneurs to understand the assumptions and the facts prevailing in the present markets before venturing in foreign markets. In addition, it is also important for the entrepreneurs to consider their alternative lines before launching their businesses (Ramachandran & Gokila, 2012).