Lesson 2 - Fundamentals of phone/face-to-face conversation

Communication is accomplished in many ways. We’ve just seen the importance of written messages. Another crucial aspect of communication is conversation, whether in person, on the phone, or through any other digital channel. Knowing how to address somebody in an appropriate manner requires sensitivity but also a high degree of confidence in your communication skills. And that needs practice.

In this topic, you will observe ways to begin and end a business call, apprehend specific vocabulary and idioms related to phone conversation, and learn how to adapt your discourse to your audience. Listening and role-play exercises will be used to practice ways of persuading, reach an agreement, state your opinion, listen to others’ point of view, follow-up, apologize, and other relevant situations. These dialogues will provide background for conversation settings needed in your presentation of the Marketing Plan.

Following the previous email written to an ad agency, your team will now simulate a phone call and a face-to-face conversation with the agency in a business meeting.