Email is the basic form of written business communication today. The overload of messages makes it extremely important to know what you want to say and how you want to say it. The exchange of information calls for knowledge on the tone, degree of formality, planning of topics, brevity and clarity of message.
This first part will approach the aim and content of a business email, and also provide information on abbreviations, greetings and farewells, organization of topics and sentence structure.
First you will get acquainted with the basic rules of email writing. Next, you will have the opportunity of practicing terminology and sentence construction. Then it’s time to write emails experiencing different degrees of formality. The chapter will end with the writing and exchange of email messages to an advertising agency, where you can start brainstorming ideas for your Marketing Plan.