Even though we use our creativity in everyday life in many ways, entrepreneurship requires directed use of creativity for innovative product development. Different approves and methods help to understand the value and use of creativity in entrepreneurship. Importance of creativity in lesson “The Value of Creativity and Innovation in Entrepreneurship” is based by Blue Ocean concept.
We live in the century with large global competition, transnational corporations and the situation where supply exceeds demand. We look to statistical data on huge number of companies, on big scale of short time start-ups and quite often we have a question – is it possible to survive in this global competition for new business attempt?