Module 3 - Co-creation, Coproduction, Cooperation Tied Enterpreneurship

Learning outcomes

The student will know more about entrepreneurship, he will have knowledge and new skills about his influence circle and he discover that all is possible with partners that help you to co-create, co-produce and to collaborate. New concept: COOPETITIVINESS.

Module objectives and aims

The objectives are understanding the concepts co-creation, co-production and cooperation tied to the entrepreneurship. There are different concepts that they help to explain how, nowadays, the Startups and companies work together and make business. It is done if we are able to manage the concept coopetitiviness and influence circle.

Module list of content

1. Introduction. Key concepts.    
2. Social Entrepreneurship concept: Trends in the Entrepreneurship.  
3. Creation of communities and exploitation of networking.
   1. How and where do we develop the influence circle? Social entrepreneurship by platform.
   2. Entrepreneurship that look for solving a need of the society.
   3. Companies and entrepreneurship where they co-create, co-produce, and cooperate without they produce social concept.
4. Differentiations between co-creation, coproduction and cooperation.    
   1. Concepts conclusions
   2. Business applications

Key competences covered

To improve the motivations skills, communications and networking skills.
To acquire new concepts about business: coopetitiviness vs competitiveness, influence circle.
To discover business applications about co-creation, co-production and cooperation.

Glossary

Co-creation, co-production, cooperation, Business Model, partners, Business network, added value, Key activities, customer, innovation, lean management.

Literature

Obligatory

• Anderson, Chris. THE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE. Hyperion Books, Jul 2008.
• Dudin, Mikhail; Kutsuri, Georgiv; Fedorova, Irina; Dzusova, Sveltlana; Namitulina, Anzhela. THE INNOVATIVE BUSINESS MODEL CANVAS IN THE SYSTEN OF EFFECTIVE BUDGETING. Asian social science, April 2015, pp.: 290-296.
• Osterwalder, Alexander y Pigneur, Yves. GENERACIÓN DE MODELOS DE NEGOCIO. Deusto SA ediciones, 2011.
• Ries, Eric. THE LEAN STARTUP. Deusto SA ediciones, 2012.

Further reading

• Bejoy, Thomas. PARTICIPATION IN THE KNOWLEDGE SOCIETY. THE FREE AND OPEN SOURCE SOFTWARE (FOSS) MOVEMENT COMPARED WITH PARTICIPATORY DEVELOPMENT.
• Chase, Robin. PEERS INC: HOW PEOPLE AND PLATFORMS ARE INVENTING THE COLLABORATIVE ECONOMY AND REINVENTING CAPITALISM. Editor: Public Affairs, JUNE 2014
• Montero, Davinia. ÉTICA Y EMPRESA EN EL ESPACIO UNIVERSITARIO: EL EMPRENDIMIENTO SOCIAL EN LAS UNIV. PÚBLICAS COMO VEHÍCULO FACILITADOR DE LA EQUIDAD SOCIAL. Revista Red U, 01/08/2014, volumen 12- nº2 pp.: 205-230.
• Naggar, Raouf. THE CREATIVITY CANVAS: A BUSINESS MODEL FOR KNOWLEDGE AND IDEA MANAGEMENT. Technology Innovation Management Review, Jul 2015, pp 50-58.
• York, Jonathan y Danes, Jeffrey. CUSTOMER DEVELOPMENT, INNOVATION, AND DECISION-MAKING BASES IN THE LEAN STARTUP. Journal of small business strategy, fall 2014, pp: 21-39.